How You Can Have Your Own Awesome Hashtag Marketing Campaign

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Do you use hashtags? Are your running hashtag campaigns? If you said yes, are they successful? Would you like to have more successful hashtag marketing campaigns?

There have been successful hashtag campaigns carried out by some companies. But look around the internet, and one that’s getting a lot of attention is the hashtag campaign that Travelocity ran. Few companies wouldn’t like to enjoy this kind of success. Let’s look at how you can have your awesome hashtag marketing campaign.

1 What’s Your Audience Already Discussing?

If you want to enjoy great success, you need to know what your followers are already talking about. The best way to do this is to simply ask them and then let them dialogue with each other. For example, if you sell smartphones and you want to know what it is your audience is looking for out of a smartphone then ask them.

2 Use Low Barrier Entry for Contest Entries

Make it easy for them to participate, whether in a dialogue or a contest. If you are running a contest, minimize your channels. Pick two or three ways they can enter. For example, Facebook, Google+, and Instagram. Make it easy to enter by keeping the form they need to fill out.

3 Target Their Behaviors

Targeting their behavior can pay off. In Facebook, select them in the ad set menu. When you target their behavior, you’ll enjoy the benefits.

4 Understand How to use Hashtags

Everyone is running around using hashtags, but few understand their importance. So before you decide to go hashtag crazy, make sure that you do your homework and learn more about what they do, how they function, why they are so important to your marketing campaigns, and how to use them correctly.

It’s in the Results

The success of your campaign is in the results you achieve. You can measure social metrics like engagement and impressions. You can also measure brand metrics to determine the growth in brand recognition. There are tons of factors that contribute to your success but letting your followers have a voice and letting them inspire others, can make a huge difference in the success of your marketing campaign.